As a wedding DIY expert and craft designer, I help brands, publications, and media bring approachable, elevated wedding craft ideas to life.
My work blends creativity, expert guidance, and practical step-by-step techniques — perfect for wedding campaigns, editorial content, and engaging audiences with hands-on inspiration.With nearly two decades in the wedding and DIY education spaces, my work sits at the intersection of creativity, usability, and thoughtful design. I'm known for translating complex craft and design processes into clear, repeatable systems that empower engaged-to-be-married beginners to create with confidence.
But one of the best compliments I received from a journalist at a PR event? "You have such good energy."
SERVICES PROVIDED
Brand-Led Wedding WorkshopsWith warmth and professionalism, I host interactive, brand-led workshops designed to inspire and engage audiences. These events can be tailored for in-person experiences, virtual demonstrations, or hybrid formats.
Bespoke DIY Wedding Tutorials
I design custom step-by-step DIY wedding tutorials for publications, brands, and campaigns. From Cricut projects to other wedding crafts, each tutorial is crafted to be beginner-friendly while reflecting a polished, editorial aesthetic. Supplies used in tutorials can be a brand's own products or aligned with any creative brief.
Wedding Industry Consulting
Planning a targeted wedding campaign? I provide strategic insight for brands and venues looking to better connect with engaged couples, and I help bridge non-wedding brands into the wedding space. Drawing on my experience in wedding media, analytics, and hands-on industry work, I advise on buying trends, customer behavior, and how to create meaningful touchpoints that resonate with today's wedding audience.
Media & Speaking
I share expertise on wedding DIY, industry insights, and Cricut crafting through media appearances, interviews, and events. Past features include publications like Martha Stewart, and I am available for speaking engagements, panels, and creative discussions that educate, inspire, and connect with audiences.
Key areas of topics:
• How to create high-end looking DIY wedding details with beginner-friendly tools
• Personalized wedding decor without the luxury price tag
• Step-by-step wedding crafts that actually work on the first try
• How DIY details improve guest experience and make weddings more memorable
• Chic, elevated wedding DIY that feels like you
• DIY without the overwhelm: crafting a joyful wedding
LET'S COLLABORATE
If you’re looking for a wedding DIY expert to elevate your brand content, editorial feature, or event experience, explore my portfolio and get in touch to discuss your project. I'm based in southeastern England and am available for travel or destination projects. Invoicing can be provided in USD or GBP upon request.
Since 2016, I've worked with creative technology brand Cricut in the United States through online wedding content creation, representing the wedding niche at media events in New York City, teaching at the 2018 Mountain-Make-A-Thon conference in Salt Lake City, Utah, supporting and helping at City Events around the country in 2017, and hosting local in-store activations for new Cricut products.
In the UK, I continue the freelance partnership as a Cricut Ambassador (Product Expert and Educator) who hosts in-store demonstrations and events. Most recently, as part of Cricut's brand presence at The National Wedding Show 2026 in London, Cricut also brought me as their featured wedding DIY expert and author of Cricut Weddings.
Throughout the 10+ years of my editorial career, I have also loved working with well-respected American wedding and lifestyle brands such as Etsy, Keurig, Braun, Pottery Barn, Rust-Oleum, Martha Stewart, Williams-Sonoma, DecoArt, Keds, and many more. And in my photography career, I designed and led styled wedding photography workshops in Las Vegas, Hawaii, Colorado, Pennsylvania, Florida, Virginia, the UK, and Mediterranean Sea (it was an onboard cruise workshop!).