As a wedding DIY expert and designer since 2013, I help brands, publications, and media bring approachable, elevated wedding craft ideas to life.
Have a product you're wanting to share with a wedding audience in a unique way? Want to bring your wedding customers together through a bespoke experience? Trying to translate your brand to the wedding-minded consumer in the U.S. or UK? You're in the right place!My work blends creativity, expert insight, and practical step-by-step guidance as a trained writer — perfect for wedding campaigns, editorial content, and engaging audiences with hands-on inspiration.
With nearly two decades in the wedding industry, I champion creativity, usability, and thoughtful design. Brands know me for translating complex craft and design processes into clear, repeatable systems that empower engaged beginners to create with confidence. As weddings tend to be their creative gateway, brides and grooms are often first-time DIYers to anything craft-related, so it's important to me that content is accessible and easily understood for all.
But one of my highest compliments came from a journalist at a PR event: "You have such good energy." That's exactly how I hope clients (and readers) feel, too! Whether we're filming a tutorial, hosting a workshop, speaking on stage, or collaborating behind the scenes, I bring warmth, creativity, and an encouraging spirit that helps every project (and every person) feel supported from start to finish.
SERVICES PROVIDED
Brand-Led Wedding WorkshopsWith open friendliness and professionalism, I host interactive, brand-led workshops designed to inspire and engage audiences. These events can be tailored for in-person experiences, virtual demonstrations, or hybrid formats.
Bespoke DIY Wedding Tutorials
I design custom step-by-step DIY wedding tutorials for publications, brands, and campaigns. From digital cutting projects to other wedding crafts, each tutorial is crafted to be beginner-friendly while reflecting a polished, editorial aesthetic. Supplies used in tutorials can be a brand's own products or aligned with any creative brief.
Wedding Industry Consulting
Planning a targeted wedding campaign? I provide strategic insight for brands and venues looking to better connect with engaged couples, and I help bridge non-wedding brands into the wedding space. Drawing on my experience in wedding media, analytics, and hands-on industry work, I advise on buying trends, customer behavior, and how to create meaningful touchpoints that resonate with today's wedding audience.
Media & Speaking
I share expertise on wedding DIY, industry insights, and Cricut crafting through media appearances, interviews, and events. Past features include publications like Martha Stewart and Creative Bloq, and I'm available for speaking engagements, panels, and creative discussions that educate, inspire, and connect with audiences.
Key areas of topics:
• How to create high-end looking DIY wedding details with beginner-friendly tools
• Personalized wedding decor without the luxury price tag
• Step-by-step wedding crafts that actually work on the first try
• How DIY details improve guest experience and make weddings more memorable
• Chic, elevated wedding DIY that feels like you
• DIY without the overwhelm: crafting a joyful wedding
WHY CLIENTS ENJOY WORKING WITH ME
Whether I'm speaking on stage, leading a hands-on workshop, or developing a branded tutorial, my goal is always the same: to make creativity feel approachable, inspiring, and achievable.My background as a classroom art teacher, wedding photographer, editor-in-chief, and published author means I know how to educate, entertain, and connect with audiences of all experience levels — whether they're engaged couples, hobby crafters, or industry professionals.
And on a personal level, I'm friendly, hyper-detail-oriented, easy to work with, and professional. I like to think that also means something these days, too!
LET'S COLLABORATE
If you’re looking for a wedding DIY expert to elevate your brand content, editorial feature, or event experience, explore my portfolio and get in touch to discuss your project. I'm based in southeastern England and am available for travel or destination projects. Invoicing can be provided in USD or GBP upon request.
BRANDS I'VE WORKED WITH
Over the past two decades, I've partnered with leading brands, retailers, publishers, and media outlets to create wedding DIY tutorials, educational experiences, editorial content, live demonstrations, and creative campaigns that connect with engaged couples.My longest-running creative partnership has been with Cricut, where I've freelanced since 2016 as an educator, product expert, and wedding content creator across both the United States and United Kingdom. From national media events and retail activations, I've helped introduce thousands of makers to approachable wedding DIY while serving as a featured wedding expert and author of Cricut Weddings.
Throughout the 10+ years of my editorial career, I have also loved working with well-respected American wedding and lifestyle brands such as Etsy, Keurig, Braun, Sandals Resorts, Pottery Barn, Rust-Oleum, Martha Stewart, Williams-Sonoma, DecoArt, Keds, and many more to develop editorial features, sponsored campaigns, educational content, and creative DIY projects. And in my photography career, I designed and led styled wedding photography workshops in Las Vegas, Hawaii, Colorado, Pennsylvania, Florida, Virginia, the UK, and Mediterranean Sea (it was an onboard cruise workshop!).